Showing posts with label Systems Integrators. Show all posts
Showing posts with label Systems Integrators. Show all posts

Tuesday, January 12, 2021

More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices


More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices | #TpromoCom #ParksAssociates #SmartHome #HomeAutomation | CONNECTIONS™ Summit at CES features Silicon Labs, Nice, Plume, AmTrust, Alarm.com, Essence, Airties, and more (#Verdafero) https://bit.ly/35BgZBl

Research from Parks Associates finds the top three inhibitors to smart home adoption are perceived high prices, lack of a clear value proposition, and data/privacy concerns. Among the 44% of US broadband households that do not intend to buy a smart home device, representing 46.7 million households, 44% (20.5 million households) perceive these devices are too expensive; 38% (17.7 million households) don’t see the benefit of these devices; and 35% (16.3 million) have data and privacy concerns. 

Parks Associates will share ownership and usage trends of smart home, security, connected health, and home automation solutions at the 15th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, taking place virtually January 14, in partnership with CES® 2021.




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