Showing posts with label Smart Home Integration. Show all posts
Showing posts with label Smart Home Integration. Show all posts

Wednesday, April 7, 2021

Smart home communication protocols allow European service providers to expand value-added service strategies

Smart home communication protocols allow European service providers to expand value-added service strategies | #TpromoCom #SmartHome #Parks #Technology | Webinar, sponsored by ULE Alliance, examines impact of communication protocols on smart product adoption and user experience in European market  https://bit.ly/3dMHG9k

Parks Associates is hosting the complimentary webinar “Smart Product Strategies in Europe: Choosing Communication Protocols,” sponsored by ULE Alliance, on 13 April 2021 at 8 am CT US (1:00 pm/13:00 GMT), to highlight key trends in the smart home market, including the impact of communication protocols on the user experience and their important role in expanding adoption, lowering barriers, and creating new value and revenue opportunities for broadband providers.

Growth of connected devices and connectivity in the home creates new opportunities for integration of products, forcing companies to focus more on the user experience and delivering on consumer expectations for connected products. Key factors include wireless range, battery life, energy consumption, reliability, data security, and the setup/installation processes. Parks Associates research finds over the past 12 months, 26% of US broadband households who use Wi-Fi to access the internet report having problems with a slow network. One-fifth report their network frequently stops working, and 15% say they have coverage gaps in their home.

“As service providers across Europe and the world expand their value-added services (VAS) in conjunction with adoption of smart home devices, they need to ensure that support costs stay low while still delivering top-notch consumer experiences,” said Jennifer Kent, VP, Research, Parks Associates. “With the correct protocols in place, providers can deploy VAS for energy, voice, and security, targeted to their unique subscriber base, without risking revenues on support or truckrolls. Being able to communicate the value of these services to consumers is also critical as more than half of UK broadband households without a smart home device and with no plans to buy see no personal benefit to owing a smart home product.”

In this webinar, leading solution providers from across Europe share their decision-making priorities when designing smart home products and services, including design issues, data security requirements, the process for selecting protocols, and the short- and long-term impacts.

Webinar speakers:     

Avi Barel, Director, Business Development, ULE Alliance

Jean Claude Bennoun, Business Development Consultant, Crow Electronic Engineering Ltd

Guillaume Cayatte, Lead IoT & Smarthome Product Marketing, Orange

Tali Chen, Chief Business Officer, DSP Group

Gerhard Gillen, Senior Manager Strategic Sales, Gigaset Communications

Ulrich Grote, ULE Alliance Chairman of the Board, ULE Alliance

For more information and to register, visit http://www.parksassociates.com/ule-apr2021. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.




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European Home Automation Systems (#HAS) Market Outlook to 2027

European Home Automation Systems (#HAS) Market Outlook to 2027
| #TpromoCom #HomeAutomation #HomeControl | European Renovation Wave Strategy Drives Demand - ResearchAndMarkets (businesswire)  https://bit.ly/3rYmbro

The "European Renovation Wave Strategy Drives Demand for Home Automation Systems (HAS) Market, 2027" report has been added to ResearchAndMarkets.com's offering.

This research explores growth opportunities in the European home automation systems market and the possibility of the European Renovation Wave strategy accelerating the demand for such products. The research analyses key drivers and restraints that influence market growth, key country-level trends and market measurements, competitive landscape, and key growth opportunities and strategic imperatives for market participants. (read more)





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Wednesday, March 31, 2021

New Strategies for Smart Home Offerings

Smart home players deploy new strategies to streamline offerings and overcome consumer price sensitivity, lack of benefits, and privacy concerns 

Smart Home Tracker finds perception of high prices as a leading adoption
barrier to adoption of smart home devices

Parks Associates smart home research finds high perceived prices remain a top barrier to smart home adoption, with providers and manufacturers working to bring lower-priced products to market and discontinue specific premium products. The firm’s Smart Home Tracker finds 20.5 million, or 44% of consumers who do not own or intend to purchase a smart home device, report expensive prices as their reason to forgo adoption, followed by perceived lack of benefits and data and privacy concerns. To overcome the cost barrier, Apple is offering a smaller form factor for its HomePod, and Google is offering a new Nest thermostat with fewer features and a smaller price tag.


“Perception of high prices is a key barrier to smart home device adoption, but it is also tied to the perception among non-owners that smart home devices do not offer any benefits to the lifestyle,” Patrice Samuels, Senior Analyst, Parks Associates. “Device manufacturers in the smart home market are evaluating multiple strategies to address the leading adoption barriers. Companies are betting that getting one device in the home, even as a loss leader, will convince consumers of the value of smart home devices and inspire future purchases. Our research indicates this is a sound strategy.”

Parks Associates notes that households that own at least one smart home device have an average of seven devices. Companies such as Eufy are offering lower-priced models that retain most of the features of their higher-priced models, knowing there is a good chance that their customers will buy more products following this initial purchase.

The Smart Home Tracker, a quarterly service, also finds that as new social distancing guidelines continue to impact schools and businesses, a number of tech giants—including Facebook and Google—are incorporating video conferencing solutions into their products and systems. The percentage of US broadband households that report using video services is 54% higher than prior to the pandemic.

“One of the leading and overarching value propositions of smart home products is to improve convenience for users,” Samuels said. “Services like Zoom have become invaluable. Helping users to make video calls more conveniently increases the value of smart home devices in these times, and we expect to see additional integration around solutions like these.”

For information about the Smart Home Tracker, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino, rosey.ulpino@parksassociates.com, 972-490-1113.



New Strategies for Smart Home Offerings | #TpromoCom #SmartHome #ParksAssociates #SmartAutomation | Smart home players deploy new strategies to streamline offerings and overcome consumer price sensitivity, lack of benefits, and privacy concerns. Smart Home Tracker finds perception of high prices as a leading adoption barrier to adoption of smart home devices: https://bit.ly/39vqlAL


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Tuesday, January 19, 2021

34% of smart home device owners report having technical problems within the last 12 months


34% of smart #home device owners report having technical problems within the last 12 months | #TpromoCom #SmartHome #HomeAutomation
Annual consumer study tracks changes in use of technology and consumer support preferences in era of COVID-19.  https://bit.ly/2LCP3Xd

Recent research from Parks Associates’ Shifting Support Needs: Opportunities for Remote Solutions reveals one-third of smart home device owners report having technical problems within the last 12 months. A loss of wireless connectivity is the most common problem experience, followed by having an unresponsive device. Shifting Support Needs: Opportunities for Remote Solutions tracks consumer experience with connected devices and highlights specific pain points with leading product categories throughout the consumer journey, from purchase to ongoing use.

“Just under 20% of smart home device owners report having a smart home device professionally installed by the company that sold them the product, and 16% report hiring a contractor to set up a device,” said Patrice Samuels, Senior Analyst, Parks Associates. “As smart home device manufacturers attempt to drive market growth, keeping product prices low is essential. Therefore, many have embraced DIY setup strategies that minimize overall consumer product costs.”

The consumer study reveals 65% of consumers who self-installed their smart home devices would prefer to self-install devices in the future. This finding is consistent with the percentage of consumers reporting preference to set up their devices themselves in the future in 2018 and 2019. Consumer preference to set up devices on their own validates the increasing use of DIY setup strategies among device manufacturers and helps these manufacturers save on support costs.

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Tuesday, January 12, 2021

More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices


More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices | #TpromoCom #ParksAssociates #SmartHome #HomeAutomation | CONNECTIONS™ Summit at CES features Silicon Labs, Nice, Plume, AmTrust, Alarm.com, Essence, Airties, and more (#Verdafero) https://bit.ly/35BgZBl

Research from Parks Associates finds the top three inhibitors to smart home adoption are perceived high prices, lack of a clear value proposition, and data/privacy concerns. Among the 44% of US broadband households that do not intend to buy a smart home device, representing 46.7 million households, 44% (20.5 million households) perceive these devices are too expensive; 38% (17.7 million households) don’t see the benefit of these devices; and 35% (16.3 million) have data and privacy concerns. 

Parks Associates will share ownership and usage trends of smart home, security, connected health, and home automation solutions at the 15th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, taking place virtually January 14, in partnership with CES® 2021.




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