Showing posts with label Privacy. Show all posts
Showing posts with label Privacy. Show all posts

Monday, August 30, 2021

Improve Your Cyber Incident Response | Join Us Sept 15


Security Alert Fatigue
How to Wake Up and Take Back Control of your SOC
Wednesday, September 15, 2021 | 10AM PT / 1PM ET
How to Wake Up and Take Back Control of your #SOC | #TpromoCom #Webinar #CyberSecurity #CyberThreat | Adding new security tools to your SOC toolset may help alert you to the newest cyber threats to your business. However, when a zillion unprioritized alerts hit you in a day, you might start treating them like whack-a-mole or the snooze button on your alarm clock. How can you manage security alerts so they are most meaningful to your business, and act on them in an appropriate, timely manner? https://bit.ly/3kF0Bq8

In this webinar, learn expert tips on how to improve your processes and use orchestration to relieve security alert fatigue, get the most out of your security investments and improve your cyber incident response.

Attend this webinar and you'll:
  • Learn how to manage security alerts in a way that is meaningful to your business
  • Get tips on how to effectively respond to alerts in a timely manner and improve response
  • Find out how to overcome "alert fatigue" with orchestration
  • Walk away with tips to protect your data from suppliers or customers with at-risk systems
  • Walk away with ideas on how to get the most out of your security investments

For more info or to register for this webinar: 


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Tuesday, June 8, 2021

Webinar examines rising consumer privacy and data security concerns

37% of US broadband households are interested in a service that monitors network traffic and devices on the network for malicious behavior

Webinar examines rising consumer privacy and data security concerns | #TpromoCom #ParksAssociates #Webinar #Privacy #Security | Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). https://bit.ly/3pBHHmo

Research firm Parks Associates finds that 16% of US broadband households report that home network problems have disrupted their work-at-home activities during COVID-19 and that 37% are interested in a service that monitors network traffic and devices on the network for malicious behavior.

 


The firm finds that the expanding number of connected devices on the network, combined with the growing threat of IoT malware and hijacking, is driving a new model of whole-home protection in cybersecurity. This model of protection monitors all traffic and devices on the network to identify any abnormal activity and to stop bad online actors from accessing the connected home.

“A whole-home protection solution doesn’t require consumers to install, update, or whitelist programs—they can be truly ‘hands off,’ which is key its success,” said Kristen Hanich, Senior Analyst, Parks Associates. “Accordingly, internet service providers who have partnered with cybersecurity vendors to implement this solution report that it has very high take rates, exceeding traditional antivirus offerings, and with a much lower cost per activated customer to boot.”

"In 2013, we identified IoT as a game changer in absolutely all industries and markets. From paradigm shifts in managing the security of devices without support for deploying a local security agent, to privacy concerns when you realize that you have less control on what information is gathered and sent by smart devices, and, last, new standards for vendors and manufacturers. It’s my strong opinion that these three fundamental pillars (security, privacy, and standards) are still in their infant stages," said Alex “Jay” Balan, Security Research Director at Bitdefender. “Bitdefender, in partnership with router manufacturers and internet service providers, ensures that this exciting evolving world is a safe space for consumers and enterprises alike.”

In this webinar, Alex Balan, Security Research Director, Bitdefender; Tony Reinert, Director of Product and Platform Security, Comcast Cable; and Kristen Hanich, Senior Analyst, Parks Associates, examine the risks consumers face in today’s data economy, the tradeoffs between smart home and data security and privacy, and the technology and solutions that help consumers protect themselves.

To register, visit https://www.parksassociates.com/bitdefender-june2021. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com


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Friday, April 23, 2021

The Question Is, Does Alexa Really Listen To What We Say?


Is Alexa Really Always Listening?
| #TpromoCom #RD #Alexa #Myth | Ever wonder how much the Alexa sitting in your kitchen really knows about you? (rd) https://bit.ly/3ay88CR

If you’ve ever considered buying an Amazon Alexa, you might have been on the receiving end of a skeptical glance or the cautionary warning, “Be careful, Alexa is always listening!” However, Alexa does have the alluring ability to make our days easier—dutifully performing thousands of otherwise time-consuming skills, like these things you didn’t know Alexa could do

Cue the internal conflict between sacrificing personal information for an extra hand (or, better yet, an extra brain) around the house. 

Read the rest of this informative article here: 

Alison provides free educational courses where you can purchase a certificate if you pass the final examination. This is not merely a certificate of attendance, but you must know the subject matter after taking a real final test. 

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Wednesday, March 31, 2021

New Strategies for Smart Home Offerings

Smart home players deploy new strategies to streamline offerings and overcome consumer price sensitivity, lack of benefits, and privacy concerns 

Smart Home Tracker finds perception of high prices as a leading adoption
barrier to adoption of smart home devices

Parks Associates smart home research finds high perceived prices remain a top barrier to smart home adoption, with providers and manufacturers working to bring lower-priced products to market and discontinue specific premium products. The firm’s Smart Home Tracker finds 20.5 million, or 44% of consumers who do not own or intend to purchase a smart home device, report expensive prices as their reason to forgo adoption, followed by perceived lack of benefits and data and privacy concerns. To overcome the cost barrier, Apple is offering a smaller form factor for its HomePod, and Google is offering a new Nest thermostat with fewer features and a smaller price tag.


“Perception of high prices is a key barrier to smart home device adoption, but it is also tied to the perception among non-owners that smart home devices do not offer any benefits to the lifestyle,” Patrice Samuels, Senior Analyst, Parks Associates. “Device manufacturers in the smart home market are evaluating multiple strategies to address the leading adoption barriers. Companies are betting that getting one device in the home, even as a loss leader, will convince consumers of the value of smart home devices and inspire future purchases. Our research indicates this is a sound strategy.”

Parks Associates notes that households that own at least one smart home device have an average of seven devices. Companies such as Eufy are offering lower-priced models that retain most of the features of their higher-priced models, knowing there is a good chance that their customers will buy more products following this initial purchase.

The Smart Home Tracker, a quarterly service, also finds that as new social distancing guidelines continue to impact schools and businesses, a number of tech giants—including Facebook and Google—are incorporating video conferencing solutions into their products and systems. The percentage of US broadband households that report using video services is 54% higher than prior to the pandemic.

“One of the leading and overarching value propositions of smart home products is to improve convenience for users,” Samuels said. “Services like Zoom have become invaluable. Helping users to make video calls more conveniently increases the value of smart home devices in these times, and we expect to see additional integration around solutions like these.”

For information about the Smart Home Tracker, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino, rosey.ulpino@parksassociates.com, 972-490-1113.



New Strategies for Smart Home Offerings | #TpromoCom #SmartHome #ParksAssociates #SmartAutomation | Smart home players deploy new strategies to streamline offerings and overcome consumer price sensitivity, lack of benefits, and privacy concerns. Smart Home Tracker finds perception of high prices as a leading adoption barrier to adoption of smart home devices: https://bit.ly/39vqlAL


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Thursday, February 11, 2021

Cybersecurity expert warns about the dangers of working from home


Cybersecurity expert warns about the dangers of working from home
 | #TpromoCom | Nuclear war would require billions of dollars and years of development. But someone in a basement can pull off a devastating cyberattack that takes down the critical infrastructure for practically nothing (wrcbtv
). https://bit.ly/3a8LKQN

On computer monitors at cybersecurity companies around the country, animated world maps show live cyber-attacks happening around the world. The attacks targeting the United States are often directed at health care systems, government offices, and regular people who are working on their computers. The attacks are often administered through email attachments and links, and websites that contain links to malware. It's easy to look at those animated maps and realize we are at war.

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Wednesday, January 27, 2021

Letters to the Editor: Video surveillance registry

Letters to the Editor: Video surveillance registry | #TpromoCom #Police #VideoSurveillance | The issue of police access to home and business video surveillance systems is one contested by many and approved by even more of local populations. http://bit.ly/2M0wInb

Editor's Note: To read the letter to the editor on this issue, scroll down the page a bit, it's the second  letter covered by The Sun. --Al Colombo
"Recently, the City Council approved a motion for the city manager to investigate creating a registry of residents, business owners and others who have video surveillance systems.

"After surveillance camera owners raise their hands to be included in a registry, they could be compelled by the courts through subpoenas to turn over their video data. Doing so will not be voluntary.

Commentary: 

More and more we're seeing police departments across the nation requesting access to home and business video surveillance systems that have an Internet connections. The manufacturer of the ever growingly popular doorbell camera, Ring, has, in fact, given local police access to their IP addresses so dispatch can quickly look in on events as they unfold. 

There was a day when I was animatedly against access to public cameras by law enforcement. Some of our readers will remember when I mentioned a case in Boston where a young nurse, the mother of two young children, was murdered and the police had absolutely no clues... until another day when an investigator revisited the crime scene. 

Looking up, he suddenly realized there was a camera looking down on the spot where the mother  had been murdered. He was able to obtain the video pertinent to the crime, which ultimately led to the conviction of the rightful party.  

After being told about this situation by the CEO of a video camera manufacturer in the late 90's, early 2000's, I've changed my mind--police should have access to video, when it's associated with a criminal event. However, I still maintain my position on personal and societal privacy in that no one outside your home or business should have real-time access to your video surveillance system. 

There's been talk out and about regarding making such a connection mandatory by municipalities, especially where it involves high-rise and large facilities. What's your opinion on all of this? 

For Action:
Should law enforcement have ready, real-time access to home or business video surveillance systems?  

I'd like to hear  your thoughts. Please send me an email with "public video" in the subject line: Click Here! Also, please share this with others using the share icons at the bottom of this  page. 



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Friday, November 27, 2020

Amazon faces a privacy backlash for its Sidewalk feature, which turns Alexa devices into neighborhood WiFi networks that owners have to opt out of

Amazon faces a privacy backlash for its Sidewalk feature, which turns Alexa devices into neighborhood WiFi networks that owners have to opt out of | #TpromoCom #Amazon #Alexa #Privacy | Amazon customers are being automatically opted in to Sidewalk, a feature set to launch later this year that the company says will connect Alexa devices to nearby WiFi networks, even those owned by someone else (Kevin Shalvey)

Sidewalk uses Alexa devices, including Echo and Ring video doorbells, to create a "shared network" meant to help "devices work better," Amazon said in an email to device owners. It allows nearby devices to use a portion of a neighbor's WiFi bandwidth so devices can have more range. 

Read the remainder of this news story: CLICK HERE!