CONNECTIONS™ Sessions Address Key Smart Home Topics

#CONNECTIONS™ sessions address key smart home topics, including privacy, security, and creating a unified smart home experience for consumers | #TpromoCom #SmartHome #SmartAutomation #Home #HomeControl | 61% of smart home product owners have one or more apps that control multiple products https://bit.ly/3F02vtZ

Parks Associates today hosts the first day of the final virtual sessions for its 25th annual CONNECTIONS™: The Premier Connected Home Conference, featuring new research on app usage, smart home platforms, new partnerships, and the expanded integration between various product ecosystems. The event, sponsored by Alarm.com, Calix, Cox Communications, SmartRent, Xfinity Home, Bitdefender, Johnson Controls, Notion, Tuya, Ayla Networks, Plume, and Airties, addresses privacy and security issues, UI preferences, interoperability efforts, including the new initiative Matter, and the blurred lines between smart home and security solutions.

Parks Associates’ new research highlights the role of the app in the experience for consumers. Recent data from the consumer study All Apps Aren’t Equal: Smart Home User Experiences shows 61% of smart home product owners have one or more apps that control multiple products.

CONNECTIONS

Smart Home: Bridging Platforms and Changing the Experience, sponsored by Johnson Controls, and Privacy and Security will be held on November 9 starting at 11:00 am CT US. The sessions feature the following visionary speakers:   

David Friedman, Chairman, Ayla Networks

Einaras von Gravrock, CEO, CUJO AI

Jeremy McLerran, Global Director of Marketing , Johnson Controls

Mark Mulready, VP of Cyber Services, Irdeto

"As organizations transition to hybrid work from a secured office environment to vulnerable home networks that might have rogue devices or outdated equipment, it’s critical to fortify remote workforce and secure workers within a well-defined network perimeter,” said Einaras von Gravrock, CEO, CUJO AI.

“The proliferation in the use of IoT connected devices in the home, coupled with the shift to the cloud, increased digitization, and remote working during the pandemic, has created the perfect cyber storm,” said Mark Mulready, VP of Cyber Services, Irdeto. “Hardly a day goes by without news of a new attack, and consumers are increasingly nervous about the security and privacy risks in this exponentially expanding attack surface. We need to make sure that first there is a robust security component to the offering, and secondly ensure that consumers are aware of it.”

Speakers participating in the interactive panel discussions:

Marcio Avillez, SVP of Business Development, CUJO AI

Aaron Emigh, CEO & Co-Founder, Brilliant

Scott Harkins, VP Sales and Channel Marketing, Resideo

Wilco van Hoogstraeten, Director, Qorvo

Jeff Holleran, VP Product, SAM Seamless Network

Sharon Mirsky, Co-Founder and COO, Firedome

Paul Palmer, VP Service Provider Business, Consumer Business Unit, F-Secure

Scott Rankine, President, NXM Labs

Claudia Santos, Product Marketing Director for Connected Home Appliances, Samsung

Raman Sidhu, VP Product, Xfinity Home and Connectivity, Comcast

For 25 years, CONNECTIONS™ has brought together thousands of industry players from the consumer technology ecosystem for networking opportunities, consumer and industry research from the Parks Associates analyst team, insights from visionary speakers, and thoughtful, curated sessions focused on technology innovations, consumer behavior, and product and service adoption and trends.

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Learn More About Parks Associates' Connected Health Summit

Today, I am participating in Parks Associate's "Personalization in Connected Health: Impact of AI" | #TpromoCom #Parks #TeleHealth | There's a wealth of information covered in these Connected Health Summits. I've attended several and there's a whole new world of opportunity for those who have the vision to see it. https://bit.ly/3dvqHci

Connected Health Summit provides industry players with in-depth analysis and industry perspective on what the connected healthcare revolution — and the resulting consumerization of healthcare — means for their businesses.

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Learn more about Parks' sponsorship program! 

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Webinar examines rising consumer privacy and data security concerns

37% of US broadband households are interested in a service that monitors network traffic and devices on the network for malicious behavior

Webinar examines rising consumer privacy and data security concerns | #TpromoCom #ParksAssociates #Webinar #Privacy #Security | Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). https://bit.ly/3pBHHmo

Research firm Parks Associates finds that 16% of US broadband households report that home network problems have disrupted their work-at-home activities during COVID-19 and that 37% are interested in a service that monitors network traffic and devices on the network for malicious behavior.

 

The firm finds that the expanding number of connected devices on the network, combined with the growing threat of IoT malware and hijacking, is driving a new model of whole-home protection in cybersecurity. This model of protection monitors all traffic and devices on the network to identify any abnormal activity and to stop bad online actors from accessing the connected home.

“A whole-home protection solution doesn’t require consumers to install, update, or whitelist programs—they can be truly ‘hands off,’ which is key its success,” said Kristen Hanich, Senior Analyst, Parks Associates. “Accordingly, internet service providers who have partnered with cybersecurity vendors to implement this solution report that it has very high take rates, exceeding traditional antivirus offerings, and with a much lower cost per activated customer to boot.”

"In 2013, we identified IoT as a game changer in absolutely all industries and markets. From paradigm shifts in managing the security of devices without support for deploying a local security agent, to privacy concerns when you realize that you have less control on what information is gathered and sent by smart devices, and, last, new standards for vendors and manufacturers. It’s my strong opinion that these three fundamental pillars (security, privacy, and standards) are still in their infant stages," said Alex “Jay” Balan, Security Research Director at Bitdefender. “Bitdefender, in partnership with router manufacturers and internet service providers, ensures that this exciting evolving world is a safe space for consumers and enterprises alike.”

In this webinar, Alex Balan, Security Research Director, Bitdefender; Tony Reinert, Director of Product and Platform Security, Comcast Cable; and Kristen Hanich, Senior Analyst, Parks Associates, examine the risks consumers face in today’s data economy, the tradeoffs between smart home and data security and privacy, and the technology and solutions that help consumers protect themselves.

To register, visit https://www.parksassociates.com/bitdefender-june2021. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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Amazon is not Slowing Down in the Smart Home Space

Amazon is not Slowing Down in the Smart Home Space | #TpromoCom #Amazon #HomeAutomation #SmartHome | Following the plethora of smart home announcements showcased at CES earlier this year, the smart home space continues to see a lot of activity in the first half of 2021, particularly in product and user-interface innovation. https://bit.ly/2STc7nJ

Amazon, in particular, announced new products, added new features to existing devices, and continued its efforts to expand product capabilities and provide additional value and features for its Ring and Echo users. 

Ring introduced a trio of outdoor smart home security devices. The new outdoor siren and wall lights are consistent with Ring’s home security strategy, which is centered on crime deterrence. Ring also debuted a new $60 video doorbell, the company’s cheapest video doorbell yet. With lower-priced products becoming increasingly available in the competitive smart home market, Ring is also taking measures to improve the value of its existing products. The company introduced a Smart Responses feature powered by Alexa for its video doorbells and announced the long-awaited Geofence feature for all Ring camera devices. By adding these additional features to its already successful products, Ring is continuing to assert its dominance and competitiveness of its devices in the market. (read more) 

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37% of US SMBs likely to purchase cybersecurity services in the next six months

37% of US SMBs likely to purchase cybersecurity services in the next six months | #TpromoCom #CONNECTIONS #ParksAssociates #Parks | CONNECTIONS™ session addresses growing need for advanced home services and hardware to meet the unique demands of remote work https://bit.ly/3eCRBjN

Executives from Minim, NETGEAR, Everise, Cox Communications, Zobi, and ADTRAN will join Parks Associates for “Supporting Remote Workers with a Smarter Home,” the next session in the 25th annual CONNECTIONS™: Premier Connected Home Conference series on Wednesday, May 12, 12:30 p.m. CT. Event sponsors include Alarm.com, Calix, Cox Communities, Bitdefender, Tuya, Ayla Networks, Plume, and Airties.

“More than 50% of US SMBs are concerned about the cybersecurity of employee’s home networks,” said Elizabeth Parks, President, Parks Associates. “Remote work, accelerated by COVID-19, is now a critical part of the connected home ecosystem, and with that comes multiple stakeholders, including SMBs that make up the vast majority of all business, and increased demand for services that will improve speeds, guarantee performance, and secure two-way communications between remote employees and their employers.”

“Supporting Remote Workers with a Smarter Home” features a Visionary Insight with Nicole Zheng, Founder & CMO, Minim, and an Executive Spotlight exploring remote work demands featuring David Henry, SVP, Connected Home Products, NETGEAR.

“The future of the office is hybrid, with flexible options to work remotely and collaborate in person,” said Nicole Zheng, CMO, Minim. “Employee sentiment is driving this trend, alongside increased office savings, productivity, and talent pool access. With this rapid shift, it’s time to rethink workplace technology—most especially, connectivity and security solutions. If you need to be convinced, just ask Alexa when she’s listening into your next confidential conference call from home.”

An interactive panel discussion, “Meeting Evolving Needs of Businesses and Consumers,” addresses how service providers and others in the market can best meet the evolving needs of businesses and employees in this new world of remote work.

Panelists:

• Peter Butler, Senior Program Manager, Everise
• Keith Davis, Executive Director, Product Development & Management, Cox Communications
• Scott Lever, Founder and CEO, Zobi
• Nicole Zheng, Founder and CMO, Minim

TBA, ADTRAN

For 25 years, CONNECTIONS™ has brought together thousands of industry players from the consumer technology ecosystem for networking opportunities, consumer and industry research from the Parks Associates analyst team, insights from visionary speakers, and thoughtful, curated sessions focused on technology innovations, consumer behavior, and product and service adoption and trends.

Additional Parks Associates data:

51% of US SMBs report at least some of their employees work remotely.

One in four SMBs are “very concerned” about effectively onboarding new hires.

More than 40% of US broadband households with Wi-Fi home networks report problems, including coverage gaps, slow speeds, and connectivity issues.

35% of US broadband households experienced a data security problem in the past 12 months.

To request data or an interview, contact Rosey Ulpino, rosey.ulpino@parksassociates.com, 972-490-1113.

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24% of US broadband households with fixed broadband service likely to upgrade in the next six months

24% of US broadband households with fixed #broadband service likely to upgrade in the next six months | #TpromoCom #Trending | New research addresses continuing impact of #COVID19 on broadband usage, CE product adoption, OTT service stacking, and churn rates https://bit.ly/3cYvxj5

Parks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace with the increased demand, in Q3 2020, 24% of fixed broadband households reported plans to upgrade their speed in the next six months, compared to 18% in 2Q 2020.

“Broadband upgrade plans indicate many households see some COVID-19-related changes as permanent,” said Steve Nason, Research Director, Parks Associates. “For video services, OTT service stacking has been particularly pronounced, with 45% of US broadband households subscribing to three or more OTT services. Many consumers are planning to add new services such as Disney+, Apple TV+, HBO Max, and Peacock as a permanent part of their OTT service portfolio, beyond the traditional Big 3: Netflix, Amazon Prime Video, and Hulu.”

COVID-19: Impact on Communications and Entertainment examines the impact of COVID-19 on service providers and consumer adoption and satisfaction throughout the communications, consumer technology, and entertainment and home services sectors. The research reports COVID-19 continues to widen the OTT/pay-TV gap. As many across the US remain homebound, households are continually relying on video content to fill their time outside of work and school. Within video services, COVID-19 has accelerated the trend of video viewers accessing OTT offerings at much higher rates than a pay-TV service via a traditional or online provider.

“Many traditional pay-TV subscribers are migrating to online pay-TV offerings or standalone OTT services,” Nason said. “Traditional providers, who still comprise the majority of the pay-TV market, have to continually seek ways to integrate online video services into their offerings either through homegrown solutions or external partnerships.”

For more information on COVID-19: Impact on Communications and Entertainment and other studies, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

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43% of US broadband households with traditional pay TV are likely to switch to a vMVPD in next 12 months

43% of US broadband households with traditional pay TV are likely to switch to a vMVPD in next 12 months | #Tpromo.com #TV #Entertainment #Parks #Report | Industry report examines the growth of vMVPD sector in the pay-TV market and future-facing challenges https://bit.ly/3onC8FT

Just released research from Parks Associates reveals 43% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances during the COVID-19 pandemic created challenges for vMVPDs, the successful services like Hulu + Live TV and YouTube TV have been able to push the advantages in pricing, content, and platform flexibility to drive growth. The report examines the growth of this sector in the pay-TV market, the strategies and outlook for market players, and the challenges ahead for vMVPDs and the pay-TV market as a whole.

“Subscriber losses in traditional pay TV continue, while the vMVPD category continues to grow, thanks to consumer price sensitivity and preferences for platform flexibility,” said Paul Erickson, Senior Analyst, Parks Associates. “Traditional pay-TV operators have online delivery in their roadmaps, if not already deployed. We expect vMVPDs will continue to grow dramatically and will gradually become the dominant offering in the pay-TV landscape.”

The report also reveals 17% of vMVPD subscribers switched from traditional pay TV within the last twelve months. The factors driving pay-TV defections include pricing and perceived value, while consumers positively respond to the flexibility of vMVPDs to deliver unique and targeted content packages on a variety of connected entertainment platforms.

Prior to the pandemic’s effects on streaming video consumption, vMVPD subscriber growth was waning, with some vMVPDs posting continued losses. Though COVID-19 has driven growth and in some cases recovery in the category, recent increases in vMVPD pricing make it uncertain how consumers will respond long term.

“vMVPDs have substantial opportunity if they can avoid the pitfalls that typically drive pay-TV customer dissatisfaction, such as rising prices and inflexible content and platform options. With content prices rising and competition increasing, vMVPDs should remain conscious of consumer price sensitivity while keeping a strict adherence to a consumer-centric experience,” Erickson said.

For more information on Growth and Challenges for vMVPDs, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

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Next Evolution of Health IoT: Moving to the Edge

Next Evolution of Health IoT: Moving to the Edge | #TpromoCom #TeleHealth | Evolutions in computing and connectivity are driving new developments in the #health #IoT space https://bit.ly/3soQvNp

Connectivity is necessary in order to gather data from devices, both in patients’ homes and in healthcare settings. However, it is not enough to simply receive the data – the value of data lies in its interpretation and use.

This whitepaper discusses how companies can unlock the value of their health device data via the use of edge computing, machine learning, and health flexible IoT platforms.

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More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices

More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices | #TpromoCom #ParksAssociates #SmartHome #HomeAutomation | CONNECTIONS™ Summit at CES features Silicon Labs, Nice, Plume, AmTrust, Alarm.com, Essence, Airties, and more (#Verdafero) https://bit.ly/35BgZBl

Research from Parks Associates finds the top three inhibitors to smart home adoption are perceived high prices, lack of a clear value proposition, and data/privacy concerns. Among the 44% of US broadband households that do not intend to buy a smart home device, representing 46.7 million households, 44% (20.5 million households) perceive these devices are too expensive; 38% (17.7 million households) don’t see the benefit of these devices; and 35% (16.3 million) have data and privacy concerns. 

Parks Associates will share ownership and usage trends of smart home, security, connected health, and home automation solutions at the 15th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, taking place virtually January 14, in partnership with CES® 2021.

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