Consumer data from Parks Associates reveals that 39% of OTT viewers access video services based on specific content available. In partnership with Conviva, Parks Associates is presenting its latest consumer research during the industry webinar “The Role of Content Discovery in OTT” on Thursday, October 14, at 10 am CT US (11 am ET). The webinar explores content discovery strategies companies are using as a key differentiation factor in attracting new subscribers and keeping users engaged.
|39% of OTT viewers access services based on specific content available|
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